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English · Year 8
Persuasive texts try to convince the reader to agree with a point of view or take an action. Writers reach for a shared toolkit to do this: rhetorical questions get the reader thinking without expecting an answer, emotive language triggers a feeling, repetition drills a key idea into memory, and statistics make an argument feel backed by evidence rather than just opinion.
Example
A council flyer arguing for a new skate park might ask "Don't our kids deserve somewhere safe to play?" (rhetorical question), warn that empty lots are becoming "a magnet for danger" (emotive language), repeat the phrase "safe, free, and open to everyone" three times (repetition), and note that "68% of local teens have nowhere nearby to skate" (statistic).
Key terms
Questions
1. Which of these is a slogan you might see in an advertisement?
2. An advertisement's main goal is usually to:
3. "Buy now before it's too late!" is an example of:
4. A rhetorical question is a question that:
5. Which word is more emotive?
6. Saying the same phrase three times in an ad is an example of:
7. A number used to support an argument, like '9 out of 10 people agree', is a:
8. What is a rhetorical question used for?
9. Which is an example of emotive language?
10. Repetition in persuasive writing is used to:
11. Statistics are used in persuasive writing to:
12. A charity ad says 'Every dollar you give changes a life.' This mainly aims to:
13. 'Don't you want your family to be safe?' is an example of a:
14. A car ad claims '30% more fuel efficient' mainly to:
15. "Imagine never worrying about bills again — our plan saves you $500 a year!" What technique is mainly used here?
16. "This is not just a phone. This is YOUR phone. This is freedom." This is an example of:
17. "Isn't it time you finally got the holiday you deserve?" is an example of:
18. An ad describes a mess as 'heartbreaking' if a cleaning product isn't used. This is an example of:
19. A speech repeats the phrase 'a fair go for everyone' four times. The main purpose of this repetition is to:
20. "9 out of 10 dentists recommend this toothpaste" is intended to make the product seem:
21. "How can you sit back and do nothing while families suffer?" combines which two techniques?
Answer key (parent copy)